Serious Lip Balm is pretty simple… it’s a community-based, female-owned company that makes all-natural skincare products while trying to make a positive impact on this beautiful world. Along with the amazing humans of Elm City Rehab Center in Jacksonville, Illinois, we make everything from the best lip balm to ever touch your lips to AMAZING bug repellent to dog paw balms and everything in between... and we even do CUSTOM!