When we set out to make candles we wanted to eliminate common candle issues with our candles. They needed to burn clean with no paraffin, lead, zinc, or phthalates. We wanted them to be long lasting and burn all the wax, all the way down without tunneling. We wanted the fun crackle of the wood wick without all the lighting issues that come with wood wick candles so we added an easy light cotton leader to our wood wicks. Our candles are available in 33 scents with private label options at a wholesale price of $6 ea and MSRP of $15 for a great return on investment with truly the best candle you can buy.